ITC's e-Choupal: Taking E-Business to Farmers |
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» IT & Systems Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Compare and contrast the functioning of the e-choupal system as against the functioning of traditional agribusiness supply chain. Contents:Keywords:Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas. ITC's e-Choupal: Taking E-Business to Farmers - Next Page>>
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